34 cool online startups you might not have noticed are now at Nordstrom

Outdoor Voices

Facebook/Outdoor Voices

  • Popular online startups like Casper and Dagne Dover are making their products more accessible by partnering with Nordstrom.
  • Their presence on Nordstrom means you can put them all in the same cart along with your buys from traditional brands, and you’ll benefit from Nordstrom’s free two-day shipping policy in most cases. 
  • We found 34 great startups ranging from clothing to home goods that are now available on Nordstrom.

Though a popular business strategy for new startups today is to sell direct-to-consumer through their own websites, the practice often serves as a springboard for other retail opportunities, not an outright boycott.

Many online startups eventually find their way into popular retail stores that you’ve been shopping at for years. It’s another way to get their products in front of more eyes, plus it’s undeniably convenient to shop all your favorites at one site and enjoy free shipping and return perks.

Startups tend to be careful about the traditional retailers they do decide to partner with. They don’t want to dilute their brands and they want to reach the right types of customers. Understandably, Nordstrom, with its reputation for curated style and quality, is a popular retail partner for up-and-coming online startups. 

On Nordstrom’s site, you can shop 34 brands that the internet has been buzzing about for the last few years. They tend towards clothing and shoes, but you’ll also find skin-care and home products. 

With the holidays right around the corner, Nordstrom is a great place to shop if you’re crunched for time. If you want to use standard, free shipping, you’ll need to place your order by Sunday, December 22 to ensure your gifts get under the tree in time for Christmas. If you’re willing to pay extra for next-day shipping, you can order as late as Monday, December 23. Head to Nordstrom to check out its complete holiday shipping calendar. Just remember that the sooner you place your order, the better your chances of a timely arrival.

Amour Vert

amour vert nordstrom

Amour Vert/Instagram

Shop Amour Vert clothing at Nordstrom

Amour Vert— or “green love” in French — lives up to its name by making clothing sustainably. Pieces are made in limited quantities to reduce waste, and the company uses sustainable fabrics like organic cotton, merino wool, and Tencel. Plus, for every T-shirt purchased, it plants a tree in North America through American Forests, an organization working to reforest the region. 

Universal Standard

universal standard nordstrom

Universal Standard/Instagram

Shop Universal Standard clothing at Nordstrom

Though it probably shouldn’t be, Universal Standard’s approach to making clothing is revolutionary: All the clothing is available in sizes 00 through 40, and the styles are sophisticated and well-made. This type of “fashion freedom,” as the brand calls it, makes shoppers feel like they never have to compromise as they look for dresses, shirts, pants, and outerwear. 


birdies nordstrom


Shop Birdies slippers at Nordstrom

The velvet, cushioned slippers from Birdies bring the warmth and comfort of indoor lounging to the city streets in a fashionable way. You can choose between slides and classic smoking slippers in a variety of colors and patterns. 


greats nordstrom


Shop Greats shoes at Nordstrom

We’ve lusted after many a designer sneaker but have never been able to justify paying thousands of dollars for a pair. Thanks to Greats, we don’t have to. Its under-$300 sneakers combine premium Italian craftsmanship with classic, Brooklyn-inspired style. 

State Bags

state bags nordstrom

STATE Bags/Instagram

Shop State Bags at Nordstrom

Adults are carrying backpacks well past their school years and State Bags is one of those brands making the transition a seamless one. They’re more affordable than luxury backpack options but still made with quality materials including leather and water-resistant nylon. 

Happy Socks

happy socks nordstrom

Happy Socks/Facebook

Shop Happy Socks at Nordstrom

Happy Socks are socks that you actually want to peek out from under your pants. In fact, whole outfits could be styled around this small article of clothing. Because of their flashy patterns and bright colors, they’re highly giftable — for a loved one or yourself. 


thinx nordstrom


Shop Thinx underwear at Nordstrom

Thinx makes innovative period-proof underwear that lets women carry on with their daily activities and workouts without a worry in the world. The super-absorbent underwear is even machine-washable. 

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Disclosure: This post is brought to you by the Insider Picks team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at [email protected]



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